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Analyzing Specific Attributes of Fair Trade Consumers

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The following empirical study was published in the Business and Professional Ethics Journal, a peer-reviewed scholarly journal, and it builds upon the consumer-based scale development from Dr. Shireen Musa’s prior research (see “Compassion and Fashion” post) by analyzing the role of compassion and desire for sustainability awareness in the consumption of Fair Trade fashion.

The results of the study supported the notion that consumers of Fair Trade fashion are likely to hold the attributes of compassion and desire for sustainability awareness.

The article titled “The Role of Compassion and Sustainability Awareness on Fair Trade Fashion Consumption with Internet Engagement as a Moderator” was published in the Business and Professional Ethics Journal (February 2022) and is also featured in FIT’s Newsroom.

FIT Newsroom Link – Diving Deeper Into Fair Trade Fashion – FIT Newsroom (fitnyc.edu)

Journal Link to Article (Note: Contact the FIT Library to request a copy of this article) – The Role of Compassion and Sustainability Awareness on Fair Trade Fashion Consumption with Internet Engagement as a Moderator – Shireen Musa, Pradeep Gopalakrishna – Business and Professional Ethics Journal (Philosophy Documentation Center) (pdcnet.org)

 

Written by Dr. Shireen Musa

 

 

 


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